Naughty or Nice?
AFA's 2009 listing of top retailers and how they recognize Christmas
Based on current advertising, below is a list of companies that avoid, ban, or use the term "Christmas" in their advertising. We urge you to contact the "naughty" companies by using the contact information provided below. We will continually update the list, so check back often.
Criteria - AFA reviewed up to four areas to determine if a company was "Christmas-friendly" in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store. If a company's ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach "Christmas" shoppers.
If a company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.
A company may be removed from the "bad" list by providing documentation to AFA.
*A company may use "Christmas" sparingly in a single or unique product description, but as a company, does not recognize it.
http://www.afa.net/christmaslist.asp